Rhode Skin: New 2026 Collection, Products, Prices & Everything to Know
Rhode Skin: New 2026 Collection, Best Products, Prices & Hailey Bieber
Rhode is trending again as Hailey Bieber’s skincare and beauty brand prepares to launch one of its most distinctive limited-edition collections yet.
The Rhode × Alexandra Leclerc collection arrives on September 15, 2026 at 9 a.m. PT and introduces mini shimmer blushes, a new Sweet Apple Peptide Lip Tint and collectible accessories. Rhode’s official site is already accepting waitlist sign-ups for the collection.
The launch comes during a major expansion period for Rhode. The brand is now owned by e.l.f. Beauty, is available at Sephora in the United States, Canada and the United Kingdom, and is preparing to expand into Sephora stores across much of Europe later this month.
Here is what you need to know about Rhode in 2026.
Rhode Skin at a Glance
| Detail | Latest information |
|---|---|
| Brand | Rhode |
| Founder | Hailey Rhode Bieber |
| Launched | June 2022 |
| Owner | e.l.f. Beauty |
| Acquisition | Up to $1 billion |
| Main categories | Skincare and hybrid makeup |
| Sephora USA/Canada | Available |
| Sephora UK | Available |
| Sephora Europe expansion | September 30, 2026 |
| Latest collaboration | Rhode × Alexandra Leclerc |
| Collaboration launch | September 15, 2026 |
| Pocket Pearl price | $16 |
| Sweet Apple Lip Tint | $20 |
Rhode describes itself as a collection of simplified skincare and hybrid makeup products designed around hydration, skin-barrier support and a glossy or “glazed” finish.
What Is the New Rhode × Alexandra Leclerc Collection?
The biggest current Rhode news is its collaboration with Alexandra Leclerc.
Rhode says the limited-edition collection launches on:
September 15, 2026 at 9 a.m. PT
The collection introduces Rhode’s smallest blush yet alongside a new lip tint and accessories.
The main products are:
- Pocket Pearl
- Peptide Lip Tint in Sweet Apple
- Flutter Charm
- Rhode Carabiner
The collection can also be purchased as sets.
Pocket Pearl
Pocket Pearl is a miniature, shimmery variation of Rhode’s Pocket Blush.
The three shades are:
Gemini – candy-like pink
Monet – warm apricot
Monaco – deeper terracotta
Each Pocket Pearl is priced at $16.
Rhode says its consumer testing found that 100% of participants said Pocket Pearl gave their cheeks a natural glow, although that result comes from a 32-person brand-sponsored consumer perception study and should be understood in that context.
What Is the Rhode Sweet Apple Lip Tint?
The collaboration also introduces a limited-edition Peptide Lip Tint in Sweet Apple.
Rhode describes it as a sheer, buildable shimmery golden-brown tint with a tart apple-candy scent.
The price is $20.
It is designed to coordinate with the new Pocket Pearl shades and uses Rhode’s existing Peptide Lip Tint format.
How Much Is the Rhode Alexandra Leclerc Set?
Rhode currently lists Alexandra’s Set for $56.
The larger Shimmer Set costs $80 and contains:
- one Pocket Pearl,
- one Highlight Milk,
- Sweet Apple Peptide Lip Tint,
- and Little Glazing Mist.
Rhode lists the separate retail value of the Shimmer Set products at $84.
Both collections are currently being promoted ahead of the September 15 release.
Why Is Rhode Trending Right Now?
There are several reasons Rhode is receiving renewed search interest.
First is the Alexandra Leclerc collaboration, which was announced immediately before the current search spike. Vogue, Byrdie and The Cut have all published coverage of the collection.
Second, Rhode is in the middle of a major international retail expansion.
And third, the brand has continued adding color cosmetics and accessories alongside the skincare products that originally made it popular.
The combination of celebrity association, limited-edition releases and growing retail availability keeps Rhode highly visible in beauty searches.
Who Owns Rhode Skin?
Rhode was founded by Hailey Rhode Bieber, but it is now owned by e.l.f. Beauty.
e.l.f. announced the acquisition in May 2025 in a transaction valued at up to $1 billion.
The deal included:
$600 million in cash
$200 million in e.l.f. Beauty stock
Up to $200 million in additional earnout payments tied to future performance.
The acquisition officially closed on August 5, 2025, after which Rhode became a wholly owned subsidiary within e.l.f.’s corporate structure.
Does Hailey Bieber Still Own Rhode?
Hailey Bieber founded Rhode, but after the e.l.f. acquisition she is no longer the controlling corporate owner.
However, she remains deeply involved with the brand.
e.l.f. says Bieber continues as:
Founder
Chief Creative Officer
Head of Innovation
and a Strategic Advisor to e.l.f. Beauty.
Her role includes oversight of creative direction, product innovation and marketing.
So although e.l.f. owns the company, Rhode continues to be closely associated with Bieber’s creative direction.
When Did Rhode Launch?
Rhode officially launched in June 2022.
The brand began with a deliberately small skincare collection before expanding into lip products, blush, bronzer, highlighter and accessories.
Rhode’s stated philosophy is essentially to make a limited number of everyday products rather than build an enormous catalog.
The brand describes its approach as making “one of everything really good,” with a focus on simple daily essentials.
What Are the Most Popular Rhode Products?
Rhode now carries both skincare and makeup.
Some of the most prominent products currently listed at Sephora include:
| Rhode product | Current U.S. price |
|---|---|
| Peptide Lip Tint | $20 |
| Peptide Lip Treatment | $20 |
| Peptide Lip Boost | $23 |
| Pocket Blush | $25 |
| Peptide Eye Prep | $25 |
| Glazing Mist | $30 |
| Glazing Milk | $32 |
| Peptide Glazing Fluid | $32 |
| Barrier Restore Cream | $32 |
| Barrier Butter | $36 |
These are current U.S. Sephora prices as of September 9, 2026 and can change.
Rhode Peptide Lip Treatment
The Peptide Lip Treatment is one of the products most strongly associated with Rhode.
The product helped establish Rhode’s glossy, minimalist aesthetic and later became the basis for multiple flavored and tinted versions.
The regular Peptide Lip Treatment currently sells for $20 at Sephora.
Rhode has since expanded the lip category with Peptide Lip Tint, Peptide Lip Boost and its viral Lip Case.
What Is the Rhode Lip Case?
The Rhode Lip Case is a silicone iPhone case with a molded slot designed to hold a Rhode Peptide Lip Treatment or Peptide Lip Tint.
The current U.S. price is $38.
The standard grey version supports selected models across the iPhone 13 through iPhone 17 generations, while limited-edition colors have more restricted compatibility.
The product became one of Rhode’s most recognizable accessories because it combines a phone case with a place to carry the brand’s lip product.
What Is Rhode Glazing Milk?
Glazing Milk is a hydrating facial essence and one of Rhode’s signature skincare products.
Sephora currently lists it at $32.
Rhode positions the product as a skincare-preparation step focused on hydration and skin-barrier support.
The brand’s skincare philosophy generally centers around maintaining hydration and supporting the appearance and feel of the skin barrier rather than offering a large number of highly specialized treatments.
Can You Buy Rhode at Sephora?
Yes.
Rhode launched at Sephora in the United States and Canada on September 4, 2025, marking its first major move from primarily direct-to-consumer sales into permanent physical retail.
The launch was significant enough that e.l.f. said there had already been more than 2 million unique searches for Rhode across Sephora’s website and app before the retail debut.
Rhode subsequently expanded into Sephora in the United Kingdom.
When Is Rhode Coming to Sephora Europe?
Rhode’s European Sephora expansion is scheduled for September 30, 2026.
e.l.f. says Rhode will become available online and in most Sephora stores across participating European markets on that date.
Markets include countries such as:
France, Germany, Italy, Spain, Portugal, Belgium, Denmark, Sweden, Switzerland, Poland, Greece and others.
This expansion represents one of Rhode’s biggest international retail moves since the e.l.f. acquisition.
Where Can You Buy Rhode Right Now?
Rhode products can currently be purchased directly through Rhodeskin.com.
The company also says Rhode is available in free-standing Sephora locations in:
United States
Canada
United Kingdom
Rhode is additionally available through selected MECCA locations in Australia and New Zealand.
European Sephora availability expands further beginning September 30.
Is Rhode Vegan and Cruelty-Free?
According to Rhode and e.l.f. Beauty, Rhode products are vegan and dermatologist-tested, and the brand is certified cruelty-free by both Leaping Bunny and PETA.
Rhode’s own brand materials also describe its collection as cruelty-free, gluten-free and fragrance-free.
Specific ingredient sensitivities can still vary by person, so shoppers with allergies or known sensitivities should check the ingredient list for the individual product they are considering.
Is Rhode Worth the Hype?
There is no universal answer because skincare and makeup results depend heavily on individual preferences and skin characteristics.
What can be verified is that Rhode has developed unusually strong consumer interest.
Its Sephora product pages currently show thousands of customer reviews on products including Pocket Blush, Peptide Lip Tint and Glazing Milk.
Its Lip Case alone has accumulated more than 3,600 reviews on Rhode’s website and currently carries an average rating around 4.3 out of 5.
That popularity does not guarantee that every Rhode product will work for every person, but it helps explain why new Rhode launches frequently become major beauty events.
What Is Next for Rhode?
The immediate focus is the Rhode × Alexandra Leclerc collection on September 15.
That will be followed only two weeks later by Rhode’s broad Sephora Europe launch on September 30.
Together, those two events demonstrate where the brand is heading:
more color cosmetics, more limited collaborations and significantly wider international distribution.
Frequently Asked Questions About Rhode
What is Rhode?
Rhode is a skincare and hybrid makeup brand founded by Hailey Bieber in 2022. Its products include skincare, lip treatments, blush, bronzer, highlighter and beauty accessories.
Why is Rhode trending?
Rhode is currently trending ahead of its Alexandra Leclerc collaboration, which launches September 15, 2026 and includes Pocket Pearl shimmer blushes and a Sweet Apple Peptide Lip Tint.
Who owns Rhode?
e.l.f. Beauty owns Rhode. The acquisition closed in August 2025 in a transaction valued at up to $1 billion.
Does Hailey Bieber still work with Rhode?
Yes. Hailey Bieber remains Rhode’s founder, Chief Creative Officer and Head of Innovation and serves as a strategic advisor to e.l.f. Beauty.
Is Rhode available at Sephora?
Yes. Rhode is available through Sephora in the United States, Canada and United Kingdom, with a larger European rollout scheduled for September 30, 2026.
How much is Rhode Lip Tint?
The standard U.S. price for Rhode Peptide Lip Tint is $20.
How much is the Rhode phone case?
The Rhode Lip Case currently costs $38 in the United States.
When does the new Rhode collection launch?
The Rhode × Alexandra Leclerc collection launches September 15, 2026 at 9 a.m. PT.
Rhode has grown from Hailey Bieber’s streamlined 2022 skincare startup into a major international beauty brand.
The company is now owned by e.l.f. Beauty following an acquisition valued at up to $1 billion, while Bieber remains responsible for much of Rhode’s creative direction and product innovation.
The next major moment arrives on September 15, when Rhode launches its limited-edition Alexandra Leclerc collection featuring the new Pocket Pearl blushes and Sweet Apple Peptide Lip Tint.
Then, on September 30, Rhode continues its global expansion by entering Sephora stores across much of Europe.
